@article{article, title  = {{Editorial: Qualitative research in business marketing management}},

 publisher = {{Elsevier BV}},

 url = {{https://doi.org/10.1016/j.indmarman.2021.02.001 }},

 year = {{2021}},

 month = {{10}},

 author = {{Lindgreen A and Di Benedetto CA and Thornton SC and Geersbro J}},

 doi = {{10.1016/j.indmarman.2021.02.001}},

 volume = {{98}},

 journal = {{Industrial Marketing Management}},

 pages = {{A1-A9}},

 note = {{Accessed on 2025/12/06}}}