@article{article, title  = {{Different roles, different strokes: disseminating e‐WOM in industrial internet platform through multi‐actor value co‐creation}},

 publisher = {{Wiley}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/218396 }},

 year = {{2024}},

 month = {{10}},

 author = {{Liu Y and Zhu X and Zhang M and Fu J and Yan C and Wang Y and Zhai Y}},

 doi = {{10.1002/mar.22128}},

 volume = {{42}},

 journal = {{Psychology & Marketing}},

 issue = {{2}},

 pages = {{359-373}},

 note = {{Accessed on 2025/11/29}}}