TY  - JOUR

T1  - Different roles, different strokes: disseminating e‐WOM in industrial internet platform through multi‐actor value co‐creation

JO  - Psychology & Marketing

UR  - https://eprints.whiterose.ac.uk/id/eprint/218396

PY  - 2024/10/11

AU  - Liu Y

AU  - Zhu X

AU  - Zhang M

AU  - Fu J

AU  - Yan C

AU  - Wang Y

AU  - Zhai Y

ED  - 

DO  - DOI: 10.1002/mar.22128

PB  - Wiley

VL  - 42

IS  - 2

SP  - 359

EP  - 373

Y2  - 2025/11/29

ER  -