@misc{misc, title  = {{Can I trust GenAI to plan my next trip? A multi-method approach to optimizing media mix}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/220572 }},

 year = {{2024}},

 month = {{12}},

 author = {{Kang S-E and Kim MJ and Kim JS and Olya H}},

 doi = {{10.1177/00472875241305630}},

 note = {{Accessed on 2025/10/27}}}