TY  - GEN

T1  - Can I trust GenAI to plan my next trip? A multi-method approach to optimizing media mix

UR  - https://eprints.whiterose.ac.uk/id/eprint/220572

PY  - 2024/12/23

AU  - Kang S-E

AU  - Kim MJ

AU  - Kim JS

AU  - Olya H

ED  - 

DO  - DOI: 10.1177/00472875241305630

Y2  - 2025/10/27

ER  -