@article{article, title  = {{It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success}},

 publisher = {{Wiley}},

 url = {{https://doi.org/10.1111/jpim.12489 }},

 year = {{2019}},

 month = {{4}},

 author = {{Thornton SC and Henneberg SC and Leischnig A and Naudé P}},

 doi = {{10.1111/jpim.12489}},

 volume = {{36}},

 journal = {{Journal of Product Innovation Management}},

 issue = {{4}},

 pages = {{513-531}},

 note = {{Accessed on 2025/12/06}}}