@inbook{inbook, title  = {{The role and relevance model of marketing in SMEs}},

 url = {{}},

 year = {{2010}},

 month = {{11}},

 author = {{Simpson M and Taylor N and Padmore J}},

 doi = {{10.4324/9780203838648}},

 pages = {{30-44}},

 note = {{Accessed on 2025/12/16}}}