TY  - CHAP

T1  - Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovation

T2  - Management for Professionals

UR  - https://doi.org/10.1007/978-3-030-90657-3_15

PY  - 2022/01/01

AU  - Thornton SC

ED  - 

DO  - DOI: 10.1007/978-3-030-90657-3_15

PB  - Springer International Publishing

SN  - 9783030906566

SP  - 265

EP  - 279

Y2  - 2025/12/06

ER  -