@article{article, title  = {{FROM SPONSORSHIP TO PARTNERSHIP: IN SEARCH OF A PARTNERSHIP PORTFOLIO FRAMEWORK IN THE SPORTS INDUSTRY}},

 publisher = {{Global Alliance of Marketing and Management Associations}},

 url = {{https://doi.org/10.15444/gmc2018.09.02.03 }},

 year = {{2018}},

 month = {{7}},

 author = {{Thornton SC and Dehe B and Bamford DR}},

 doi = {{10.15444/gmc2018.09.02.03}},

 volume = {{2018}},

 journal = {{Global Fashion Management Conference}},

 pages = {{1086-1086}},

 note = {{Accessed on 2026/10/17}}}