TY  - JOUR

T1  - FROM SPONSORSHIP TO PARTNERSHIP: IN SEARCH OF A PARTNERSHIP PORTFOLIO FRAMEWORK IN THE SPORTS INDUSTRY

JO  - Global Fashion Management Conference

UR  - https://doi.org/10.15444/gmc2018.09.02.03

PY  - 2018/07/30

AU  - Thornton SC

AU  - Dehe B

AU  - Bamford DR

ED  - 

DO  - DOI: 10.15444/gmc2018.09.02.03

PB  - Global Alliance of Marketing and Management Associations

VL  - 2018

SP  - 1086

EP  - 1086

Y2  - 2026/10/17

ER  -