TY  - CHAP

T1  - Electronic Word-of-Mouth (eWOM) and Its Influence on Book Purchasing Decisions

T2  - Advances in Marketing, Customer Relationship Management, and E-Services

UR  - https://doi.org/10.4018/978-1-4666-4082-5.ch009

PY  - 2013/05/31

AU  - Lin A

AU  - Foster J

ED  - 

DO  - DOI: 10.4018/978-1-4666-4082-5.ch009

PB  - IGI Global

SP  - 156

EP  - 172

Y2  - 2025/10/27

ER  -