@article{article, title  = {{The role and relevance of marketing in SMEs: towards a new model}},

 publisher = {{Emerald}},

 url = {{https://doi.org/10.1108/14626000210450559 }},

 year = {{2002}},

 month = {{1}},

 author = {{Simpson M and Taylor N}},

 doi = {{10.1108/14626000210450559}},

 volume = {{9}},

 journal = {{Journal of Small Business and Enterprise Development}},

 issue = {{4}},

 pages = {{370-382}},

 note = {{Accessed on 2025/12/16}}}