TY - CHAP T1 - Customer Engagement and Virtual Reality T2 - Customer Engagement and Digital Business UR - https://doi.org/10.4324/9781003508083-14 PY - 2025/07/08 AU - Rehman MA AU - Mehmood K AU - Rather RA AU - Parray ZA AU - Ullah Z ED - DO - DOI: 10.4324/9781003508083-14 PB - Routledge SP - 190 EP - 212 Y2 - 2025/10/20 ER -