@inbook{inbook, title = {{Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions}}, publisher = {{Edward Elgar Publishing}}, url = {{https://doi.org/10.4337/9781802203943.00030 }}, year = {{2023}}, month = {{10}}, author = {{Ahmad Rather R and Mehmood K and Rasul T and Cain L and Khan H}}, doi = {{10.4337/9781802203943.00030}}, isbn = {{9781802203936}}, pages = {{312-329}}, note = {{Accessed on 2025/07/18}}}