@article{article, title  = {{How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account management}},

 publisher = {{Elsevier BV}},

 url = {{https://doi.org/10.1016/j.indmarman.2025.10.008 }},

 year = {{2025}},

 month = {{11}},

 author = {{Olabode OE and Nalmpanti AD and Essuman D and Leonidou CN and Hultman M and Boso N}},

 doi = {{10.1016/j.indmarman.2025.10.008}},

 volume = {{131}},

 journal = {{Industrial Marketing Management}},

 pages = {{137-151}},

 note = {{Accessed on 2025/11/08}}}