TY  - JOUR

T1  - How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account management

JO  - Industrial Marketing Management

UR  - https://doi.org/10.1016/j.indmarman.2025.10.008

PY  - 2025/11/01

AU  - Olabode OE

AU  - Nalmpanti AD

AU  - Essuman D

AU  - Leonidou CN

AU  - Hultman M

AU  - Boso N

ED  - 

DO  - DOI: 10.1016/j.indmarman.2025.10.008

PB  - Elsevier BV

VL  - 131

SP  - 137

EP  - 151

Y2  - 2025/11/08

ER  -