TY  - GEN

T1  - Marketing Planning Principles into Practice

JO  - Journal of Small Business and Enterprise Development

UR  - https://doi.org/10.1108/14626000510579699

PY  - 2005/03/01

AU  - 

ED  - 

DO  - DOI: 10.1108/14626000510579699

PB  - Emerald

VL  - 12

IS  - 1

SP  - 137

EP  - 138

Y2  - 2025/12/16

ER  -