@article{article, title  = {{Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework}},

 publisher = {{Iqra University}},

 url = {{https://doi.org/10.20547/jms.2014.2108206 }},

 year = {{2021}},

 month = {{10}},

 author = {{Abbas A and Mehmood K}},

 doi = {{10.20547/jms.2014.2108206}},

 volume = {{8}},

 journal = {{Journal of Management Sciences}},

 issue = {{2}},

 pages = {{70-87}},

 note = {{Accessed on 2025/07/18}}}