TY  - JOUR

T1  - Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework

JO  - Journal of Management Sciences

UR  - https://doi.org/10.20547/jms.2014.2108206

PY  - 2021/10/01

AU  - Abbas A

AU  - Mehmood K

ED  - 

DO  - DOI: 10.20547/jms.2014.2108206

PB  - Iqra University

VL  - 8

IS  - 2

SP  - 70

EP  - 87

Y2  - 2025/07/18

ER  -