TY  - JOUR

T1  - Analytics in the era of big data: The digital transformations and value creation in industrial marketing

JO  - Industrial Marketing Management

UR  - https://doi.org/10.1016/j.indmarman.2020.01.005

PY  - 2020/04/01

AU  - Wang WYC

AU  - Wang Y

ED  - 

DO  - DOI: 10.1016/j.indmarman.2020.01.005

PB  - Elsevier BV

VL  - 86

SP  - 12

EP  - 15

Y2  - 2025/11/29

ER  -