@article{article, title  = {{Do brands boost the impact of patents on innovation performance among innovation collaborators?  Evidence from the UK.}},

 publisher = {{Elsevier}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/225131 }},

 year = {{2025}},

 month = {{4}},

 author = {{Sena V and Karim S and Ozdemir S}},

 doi = {{10.1016/j.indmarman.2025.03.010}},

 volume = {{127}},

 journal = {{Industrial Marketing Management}},

 pages = {{74-87}},

 note = {{Accessed on 2025/12/01}}}