TY  - JOUR

T1  - Do brands boost the impact of patents on innovation performance among innovation collaborators?  Evidence from the UK.

JO  - Industrial Marketing Management

UR  - https://eprints.whiterose.ac.uk/id/eprint/225131

PY  - 2025/04/10

AU  - Sena V

AU  - Karim S

AU  - Ozdemir S

ED  - 

DO  - DOI: 10.1016/j.indmarman.2025.03.010

PB  - Elsevier

VL  - 127

SP  - 74

EP  - 87

Y2  - 2025/12/01

ER  -