TY  - JOUR

T1  - Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy

JO  - Arab Gulf Journal of Scientific Research

UR  - https://doi.org/10.1108/agjsr-02-2023-0064

PY  - 2024/03/01

AU  - Siraj A

AU  - Zhu Y

AU  - Taneja S

AU  - Ali E

AU  - Guo J

AU  - Chen X

ED  - 

DO  - DOI: 10.1108/agjsr-02-2023-0064

PB  - Emerald

VL  - 42

IS  - 4

SP  - 1982

EP  - 2000

Y2  - 2025/11/01

ER  -