TY  - JOUR

T1  - When and How Does Generative AI Outperform Human Agents in Service Recovery?

JO  - Psychology & Marketing

UR  - https://doi.org/10.1002/mar.70159

PY  - 2026/05/05

AU  - Olya H

AU  - Nazifi A

AU  - Taheri B

AU  - Li H

ED  - 

DO  - DOI: 10.1002/mar.70159

PB  - Wiley

Y2  - 2026/05/14

ER  -