@article{article, title  = {{Online branding strategies of Saudi Arabian bakeries: a qualitative approach}},

 publisher = {{Inderscience Publishers}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/207630 }},

 year = {{2023}},

 month = {{3}},

 author = {{Aljuwaiser R and Alevizou PJ}},

 doi = {{10.1504/ijttc.2023.129719}},

 volume = {{20}},

 journal = {{International Journal of Technology Transfer and Commercialisation}},

 issue = {{1}},

 pages = {{99-116}},

 note = {{Accessed on 2025/11/03}}}