TY  - JOUR

T1  - Online branding strategies of Saudi Arabian bakeries: a qualitative approach

JO  - International Journal of Technology Transfer and Commercialisation

UR  - https://eprints.whiterose.ac.uk/id/eprint/207630

PY  - 2023/03/16

AU  - Aljuwaiser R

AU  - Alevizou PJ

ED  - 

DO  - DOI: 10.1504/ijttc.2023.129719

PB  - Inderscience Publishers

VL  - 20

IS  - 1

SP  - 99

EP  - 116

Y2  - 2025/11/27

ER  -