@article{article, title  = {{From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living}},

 publisher = {{Emerald}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/190457 }},

 year = {{2022}},

 month = {{9}},

 author = {{Garnelo-Gomez I and Money K and Littlewood D}},

 doi = {{10.1108/EJM-03-2020-0226}},

 volume = {{56}},

 journal = {{European Journal of Marketing}},

 issue = {{12}},

 pages = {{3272-3312}},

 note = {{Accessed on 2025/12/02}}}