TY  - JOUR

T1  - From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living

JO  - European Journal of Marketing

UR  - https://eprints.whiterose.ac.uk/id/eprint/190457

PY  - 2022/09/23

AU  - Garnelo-Gomez I

AU  - Money K

AU  - Littlewood D

ED  - 

DO  - DOI: 10.1108/EJM-03-2020-0226

PB  - Emerald

VL  - 56

IS  - 12

SP  - 3272

EP  - 3312

Y2  - 2025/11/07

ER  -