TY  - CHAP

T1  - Valorising the Cultural Content of the Commodity

T2  - Advances in Marketing, Customer Relationship Management, and E-Services

UR  - https://doi.org/10.4018/978-1-4666-4082-5.ch011

PY  - 2013/01/01

AU  - Foster J

ED  - 

DO  - DOI: 10.4018/978-1-4666-4082-5.ch011

PB  - IGI Global

SP  - 189

EP  - 201

Y2  - 2025/10/27

ER  -