@inbook{inbook, title  = {{Customer Engagement and Digital Business}},

 publisher = {{Routledge}},

 url = {{https://doi.org/10.4324/9781003508083 }},

 year = {{2025}},

 month = {{8}},

 author = {{Ul Islam J}},

 doi = {{10.4324/9781003508083}},

 note = {{Accessed on 2025/10/20}}}