@article{article, title  = {{Marketing in SMEs: a “4Ps” self-branding model}},

 url = {{}},

 year = {{2016}},

 month = {{3}},

 author = {{Resnick SM and Cheng R and Simpson M and Lourenço F}},

 doi = {{10.1108/IJEBR-07-2014-0139}},

 volume = {{22}},

 journal = {{International Journal of Entrepreneurial Behavior & Research}},

 issue = {{1}},

 pages = {{155-174}},

 note = {{Accessed on 2025/12/16}}}