@inbook{inbook, title  = {{8 Aligning marketing and sourcing strategies for competitive advantage in the food industry}},

 publisher = {{Elsevier}},

 year = {{2010}},

 month = {{1}},

 author = {{Chicksand D and Cox A}},

 doi = {{10.1533/9781845697778.2.158}},

 pages = {{158-184}},

 note = {{Accessed on 2026/10/13}}}