TY  - CHAP

T1  - 8 Aligning marketing and sourcing strategies for competitive advantage in the food industry

T2  - Delivering Performance in Food Supply Chains

PY  - 2010/01/01

AU  - Chicksand D

AU  - Cox A

ED  - 

DO  - DOI: 10.1533/9781845697778.2.158

PB  - Elsevier

SP  - 158

EP  - 184

Y2  - 2026/10/13

ER  -