@inbook{inbook, title = {{Country-Branding als Identitätsmetapher}}, publisher = {{VS Verlag für Sozialwissenschaften}}, url = {{https://doi.org/10.1007/978-3-531-91204-2_26 }}, year = {{2008}}, month = {{1}}, author = {{Montiel FJ and Peña J and Rodríguez JR}}, doi = {{10.1007/978-3-531-91204-2_26}}, isbn = {{9783531161662}}, pages = {{421-438}}, note = {{Accessed on 2025/10/19}}}