@article{article, title  = {{Climate messaging and free energy: Are demand-side flexibility incentives effective? Lessons from a UK field experiment}},

 publisher = {{Institution of Engineering and Technology (IET)}},

 url = {{https://doi.org/10.1049/icp.2025.2109 }},

 year = {{2025}},

 month = {{10}},

 author = {{Zannane S and Britton C and Hutty T and Roberts D and Quigley C and Ross T and Cockbill S and Brown S}},

 doi = {{10.1049/icp.2025.2109}},

 volume = {{2025}},

 journal = {{IET Conference Proceedings}},

 issue = {{14}},

 pages = {{2440-2443}},

 note = {{Accessed on 2025/10/29}}}