@article{article, title  = {{What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets}},

 publisher = {{Elsevier BV}},

 url = {{https://doi.org/10.1016/j.indmarman.2025.06.002 }},

 year = {{2025}},

 month = {{8}},

 author = {{Gupta S and Yan C and Wang Y and Zhang M and Ozdemir S and Koufopoulos DN}},

 doi = {{10.1016/j.indmarman.2025.06.002}},

 volume = {{129}},

 journal = {{Industrial Marketing Management}},

 pages = {{134-150}},

 note = {{Accessed on 2025/08/09}}}