TY  - JOUR

T1  - What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets

JO  - Industrial Marketing Management

UR  - https://doi.org/10.1016/j.indmarman.2025.06.002

PY  - 2025/08/01

AU  - Gupta S

AU  - Yan C

AU  - Wang Y

AU  - Zhang M

AU  - Ozdemir S

AU  - Koufopoulos DN

ED  - 

DO  - DOI: 10.1016/j.indmarman.2025.06.002

PB  - Elsevier BV

VL  - 129

SP  - 134

EP  - 150

Y2  - 2025/08/09

ER  -