@inbook{inbook, title  = {{Marketing in SMEs: An Introduction}},

 publisher = {{Taylor & Francis}},

 url = {{}},

 year = {{2010}},

 month = {{11}},

 author = {{Padmore J and Simpson M and Taylor N}},

 isbn = {{9780415573757}},

 note = {{Accessed on 2025/12/16}}}