@article{article, title  = {{The transformative potential of AI-enabled personalization across cultures}},

 publisher = {{Emerald}},

 url = {{https://doi.org/10.1108/jsm-08-2023-0286 }},

 year = {{2024}},

 month = {{5}},

 author = {{Mehmood K and Verleye K and De Keyser A and Lariviere B}},

 doi = {{10.1108/jsm-08-2023-0286}},

 volume = {{38}},

 journal = {{Journal of Services Marketing}},

 issue = {{6}},

 pages = {{711-730}},

 note = {{Accessed on 2025/07/18}}}