TY  - JOUR

T1  - The transformative potential of AI-enabled personalization across cultures

JO  - Journal of Services Marketing

UR  - https://doi.org/10.1108/jsm-08-2023-0286

PY  - 2024/05/07

AU  - Mehmood K

AU  - Verleye K

AU  - De Keyser A

AU  - Lariviere B

ED  - 

DO  - DOI: 10.1108/jsm-08-2023-0286

PB  - Emerald

VL  - 38

IS  - 6

SP  - 711

EP  - 730

Y2  - 2025/07/18

ER  -