@article{article, title  = {{Achieving Sustainable Competitive Advantage Through Service Quality: An Analysis of Pakistan’s Telecom Sector}},

 url = {{}},

 year = {{2013}},

 month = {{1}},

 author = {{Warraich KM and Warraich IA and Asif M and Mehmood K}},

 journal = {{Global Journal of Management and Business Research}},

 note = {{Accessed on 2025/10/20}}}