@article{article, title  = {{Corporate rebranding : an internal perspective}},

 publisher = {{Elsevier}},

 url = {{}},

 year = {{2021}},

 month = {{6}},

 author = {{Joseph A and Gupta S and Wang Y and Schoefer K}},

 doi = {{10.1016/j.jbusres.2020.04.020}},

 volume = {{130}},

 journal = {{Journal of Business Research}},

 pages = {{709-723}},

 note = {{Accessed on 2025/11/29}}}