@article{article, title  = {{Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework}},

 publisher = {{Emerald}},

 url = {{https://doi.org/10.1108/fs-01-2021-0005 }},

 year = {{2021}},

 month = {{8}},

 author = {{Jami Pour M and Hosseinzadeh M and Amoozad Mahdiraji H}},

 doi = {{10.1108/fs-01-2021-0005}},

 volume = {{23}},

 journal = {{foresight}},

 issue = {{6}},

 pages = {{655-678}},

 note = {{Accessed on 2025/11/05}}}