@article{article, title  = {{Integration of organizational, economic and customer-related attributes to prioritize marketing strategies}},

 publisher = {{Emerald}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/220291 }},

 year = {{2024}},

 month = {{8}},

 author = {{Arabnarmi B and Kheybari S and Amiri Ali Akbar Khani S and Ishizaka A}},

 doi = {{10.1108/JBIM-06-2023-0356}},

 volume = {{39}},

 journal = {{Journal of Business & Industrial Marketing}},

 issue = {{10}},

 pages = {{2222-2238}},

 note = {{Accessed on 2025/12/18}}}