@inproceedings{inproceedings, title  = {{NETWORK-ORIENTED BEHAVIORS IN BUSINESS-TO-BUSINESS MARKETS: AN EMPIRICAL STUDY}},

 publisher = {{Global Alliance of Marketing & Management Associations}},

 url = {{https://doi.org/10.15444/gmc2014.06.05.01 }},

 year = {{2014}},

 month = {{1}},

 author = {{Thornton SC and Henneberg SC and Naudé P}},

 doi = {{10.15444/gmc2014.06.05.01}},

 journal = {{Global Marketing Conference Proceeding}},

 pages = {{1232-1232}},

 note = {{Accessed on 2025/12/06}}}