@article{article, title  = {{Advertising strategies for innovation capability sharing: A two-sided market analysis}},

 publisher = {{Elsevier BV}},

 url = {{https://doi.org/10.1016/j.techfore.2025.124462 }},

 year = {{2026}},

 month = {{3}},

 author = {{He L and Zhang X and Saldanha-da-Gama F and Yue X}},

 doi = {{10.1016/j.techfore.2025.124462}},

 volume = {{224}},

 journal = {{Technological Forecasting and Social Change}},

 pages = {{124462-124462}},

 note = {{Accessed on 2026/07/05}}}