TY  - JOUR

T1  - Advertising strategies for innovation capability sharing: A two-sided market analysis

JO  - Technological Forecasting and Social Change

UR  - https://doi.org/10.1016/j.techfore.2025.124462

PY  - 2026/03/01

AU  - He L

AU  - Zhang X

AU  - Saldanha-da-Gama F

AU  - Yue X

ED  - 

DO  - DOI: 10.1016/j.techfore.2025.124462

PB  - Elsevier BV

VL  - 224

SP  - 124462

EP  - 124462

Y2  - 2026/07/05

ER  -