@article{article, title  = {{Teaching New Product Development Using the ‘CityCar’ Simulation}},

 publisher = {{Wiley}},

 url = {{https://doi.org/10.1111/j.1467-8691.2009.00527.x }},

 year = {{2009}},

 month = {{8}},

 author = {{Cousens A and Goffin K and Mitchell R and Van Der Hoven C and Szwejczewski M}},

 doi = {{10.1111/j.1467-8691.2009.00527.x}},

 volume = {{18}},

 journal = {{Creativity and Innovation Management}},

 issue = {{3}},

 pages = {{176-189}},

 note = {{Accessed on 2025/11/04}}}