@inbook{inbook, title = {{Using Conjoint Analysis and Willingness to Pay to Determine Consumers’ Preferences for Health Care}}, publisher = {{Macmillan Education UK}}, url = {{https://doi.org/10.1007/978-1-137-26652-1_5 }}, year = {{2005}}, month = {{1}}, author = {{O’Cathain A and Shackley P}}, doi = {{10.1007/978-1-137-26652-1_5}}, isbn = {{9781403905130}}, pages = {{71-93}}, note = {{Accessed on 2026/04/18}}}