TY - CHAP T1 - Using Conjoint Analysis and Willingness to Pay to Determine Consumers’ Preferences for Health Care T2 - Researching Health Care Consumers UR - https://doi.org/10.1007/978-1-137-26652-1_5 PY - 2005/01/01 AU - O’Cathain A AU - Shackley P ED - DO - DOI: 10.1007/978-1-137-26652-1_5 PB - Macmillan Education UK SN - 9781403905130 SP - 71 EP - 93 Y2 - 2026/04/18 ER -